Terry Wu | August 16 | Business Leaders Breakfast Forum

Neuromarketing – Drive Up Your Sales with the Power of Neuroscience

Why is half of most businesses’ marketing budgets wasted every year? Why do 9 out of 10 new products fail? Why do companies stick to unsuccessful marketing and advertising year after year?

Over the last 2 decades, Neuromarketing has emerged as a scientific approach to marketing and advertising. It has transformed how businesses reach out and persuade their customers. Most successful companies, including Amazon, Google and Facebook, are applying Neuromarketing insights to boost their revenues.

Neuroscience research has confirmed that about 95% of our decisions, including buying decisions, are made unconsciously. At the same time, medical studies have shown that, without emotion, we simply can’t make decisions. Traditional marketing often fails because it pays little attention to the unconscious, emotional experiences of consumers.

With Neuromarketing, the focus has shifted to creating a better experience for consumers. The results have been incredible. A subtle change of color, a 1/10 of a second website speed improvement, or an authentic story can give customers a much better experience. That leads to more sales and revenues.

Neuromarketing is built on knowledge from Neuroscience, Social Psychology and Behavioral Economics. For the first time, marketers don’t have to rely on hunches or guesswork. Instead, their marketing campaigns can be guided by science.
Get answers to these questions:

• What is Neuromarketing and why does it make your business more competitive?
• How do consumers make decisions and why are those decisions often irrational?
• How can you apply Neuromarketing to boost your marketing?
• How should you set prices to sell more products and services?
• Why does color influence your customers’ decisions?