Terry Wu | August 16 | Business Leaders Breakfast Forum

Terry Wu | August 16 | Business Leaders Breakfast Forum


August 16, 2019


7:30 am to 9:00 am


Lurie LLP, 2501 Wayzata Blvd.

Event Description

Neuromarketing – Drive Up Your Sales with the Power of Neuroscience

Why is half of most businesses’ marketing budgets wasted every year? Why do 9 out of 10 new products fail? Why do companies stick to unsuccessful marketing and advertising year after year?

Over the last 2 decades, Neuromarketing has emerged as a scientific approach to marketing and advertising. It has transformed how businesses reach out and persuade their customers. Most successful companies, including Amazon, Google and Facebook, are applying Neuromarketing insights to boost their revenues.

Neuroscience research has confirmed that about 95% of our decisions, including buying decisions, are made unconsciously. At the same time, medical studies have shown that, without emotion, we simply can’t make decisions. Traditional marketing often fails because it pays little attention to the unconscious, emotional experiences of consumers.

With Neuromarketing, the focus has shifted to creating a better experience for consumers. The results have been incredible. A subtle change of color, a 1/10 of a second website speed improvement, or an authentic story can give customers a much better experience. That leads to more sales and revenues.

Neuromarketing is built on knowledge from Neuroscience, Social Psychology and Behavioral Economics. For the first time, marketers don’t have to rely on hunches or guesswork. Instead, their marketing campaigns can be guided by science.
Get answers to these questions:

  • What is Neuromarketing and why does it make your business more competitive?
  • How do consumers make decisions and why are those decisions often irrational?
  • How can you apply Neuromarketing to boost your marketing?
  • How should you set prices to sell more products and services?
  • Why does color influence your customers’ decisions?

Event Sponsors

Register Today

Please R.S.V.P. no later than Wednesday, August 15, 2019.

Due to the popularity of this series, reservations will be limited to the first 80 people who sign up, so please be sure to register.

Dr. Terry Wu

About the speaker

Dr. Terry Wu received his Master’s degree in Neuroscience from Duke University. He earned his Ph.D. in neuroscience from Vanderbilt University for his research on learning and memory.

Between 1996 and 2016, he worked in the field of Neuroscience at the University of Minnesota. In 2003, he started one of the first two local marketing firms that specializes in Search Engine Optimization (SEO). For the past 15 years, he has been helping his clients in a wide range of industries to grow their sales and revenues through exceptional online marketing and advertising.

Given his extensive knowledge about the brain and marketing, it was a natural progression to enter the new field of Neuromarketing. He has been applying insights from Neuromarketing to make his clients’ marketing campaigns more effective. His company, Neuromarketing Services is the only firm in Minnesota that specializes in neuromarketing.

Now, he is sharing his expertise with business communities, informing business leaders, corporate executives and marketing professionals about this new scientific approach to marketing. Dr. Wu is one of the seven invited speakers at TEDx Blaine on May 18, 2019. His talk is titled “Neuromarketing: The New Science of Consumer Decisions.” He has also spoken at Club E, SEGC (Small Emerging Growth Companies), SME (Sales and Marketing Executives), Capsule, and PEN (Performance, Excellence, Network).