Hillary's, business ideas that shape culture & nurture people

Employees and clients are people—first and always. Our people-centric strategies and practices more deeply connect these people to your company for increased employee productivity, client retention, and greater success.

Hillary’s shapes culture by combining art and science into purposeful strategies, practical tactics, and systematic implementation that bolster results in many ways. We collaborate. We create. We coach. To hear what our clients say, click here.


For Your Company

Align brand identity, values, and business objectives with culture shaping initiatives to build credibility, trust, and brand recognition.
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For Your Employees

Engage to inspire greater discretionary effort, promote retention, and attract desired workforce by demonstrating employees are highly valued through building recognition, communication, and reputation.
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For Your Clients

Nurture to strengthen the customer experience, mindshare, market share, and client retention by reshaping transactional business into relational business through building appreciation.
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Is Your Company in Sync with the Culture Revolution?

So long single-company career with a gold watch retirement. Today’s business environment is more complex, with a more diverse, multi-generational, technologically enriched workforce and client pool. People view their work as an extension of who they are and expect the workplace to contribute to personal fulfillment and enhanced opportunities.

Human judgment, creativity, intuition, experience, and empathy are essential for reformulating strategies—not machines or capital. Are employees with these precious interpersonal, technological, and decision-making skills slipping away?

Industrial Revolution
Technology Revolution
Diversified Workforce
Knowledge Worker

What clients say about Hillary’s

From the blog

  • Personal Leadership: The Power to Inspire Success

    The last two-plus years have been wrought with uncertainty: from a tenacious pandemic and a sputtering rebound to Russia’s war on Ukraine, from soaring cost of gas to a scarcity of ready-to-work employees, from supply chain disruptions restricting businesses and frustrating consumers to the highest inflation in 40 years, and polarization like we have never

    July 19, 2022
  • Your ESG Profile Can Change Who You Are and How Your Stakeholders See You

    ESG: Critical Engagement Influencers for the New Reality Recently, when helping a client develop a customer engagement plan that involved creating tangible and intangible touch points throughout the year, they asked me about one of my preferred supplier’s Dun & Bradstreet ESG (Environmental, Social, and Governance) scores. They shared “Our leadership is focused on this

    June 21, 2022
  • Diary of a Mad Milestone Recognition Planner

    This is my story about how thoughtfully planning a personal milestone celebration down to the minutest of details—not a one-size-fits-all approach—created a meaningful experience with family who mean the most to me and my husband Dan. It reinforces how the agony of details makes the difference in creating an authentic, trustworthy business culture that joyfully

    April 25, 2022

A few of our clients

Medallion Lab
Created a multi-channel, multi-touch point trade show planning guide, messaging, and graphics that boosted ROI.
Created a multi-touch point, multi-channel communication plan to encourage participation in an employee engagement survey; results exceeded expectations.
EPS Buildings
Helped EPS create closer relationships with their dealers through more collaborative communication and problem solving; resulted in greater efficiencies and improved bottom lines for EPS and their dealers.
Developed a custom, branded engagement tool that provided clients a single source for their important financial, medical, and healthcare information and documents; created a personal linked between clients and their families to the financial services organization.
Westfields Hospital & Clinic
Helped leadership develop communication, recognition, and accountability practices that moved this Health Partners campus to the top spot for employee engagement and retention.
General Mills
Developed a metric-based recognition award system that resonates with deserving recipients and enables them to share their success without saying a word.
Created a client appreciation system that links each year’s unique thank you to the company’s key message and more closely connects ActiFi and their clients with a “buzz”.