Hillary's, business ideas that shape culture & nurture people

Employees and clients are people—first and always. Our people-centric strategies and practices more deeply connect these people to your company for increased employee productivity, client retention, and greater success.

Hillary’s shapes culture by combining art and science into purposeful strategies, practical tactics, and systematic implementation that bolster results in many ways. We collaborate. We create. We coach. To hear what our clients say, click here.


For Your Company

Align brand identity, values, and business objectives with culture shaping initiatives to build credibility, trust, and brand recognition.
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For Your Employees

Engage to inspire greater discretionary effort, promote retention, and attract desired workforce by demonstrating employees are highly valued through building recognition, communication, and reputation.
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For Your Clients

Nurture to strengthen the customer experience, mindshare, market share, and client retention by reshaping transactional business into relational business through building appreciation.
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Is Your Company in Sync with the Culture Revolution?

So long single-company career with a gold watch retirement. Today’s business environment is more complex, with a more diverse, multi-generational, technologically enriched workforce and client pool. People view their work as an extension of who they are and expect the workplace to contribute to personal fulfillment and enhanced opportunities.

Human judgment, creativity, intuition, experience, and empathy are essential for reformulating strategies—not machines or capital. Are employees with these precious interpersonal, technological, and decision-making skills slipping away?

Industrial Revolution
Technology Revolution
Diversified Workforce
Knowledge Worker

What clients say about Hillary’s

From the blog

  • Knowledge Transfer: Secret Sauce for Continuous Improvement

    I love to bake, and many of my favorite recipes have been in my family, passed down to me  from my mom and my mother-in-law (my second mom). My early experiences with these recipes involved many calls to my private “baking hotline”, resulting in copious margin notes about nuances that only an experienced baker could

    February 17, 2021
  • Small, Meaningful Gestures Produce Big Impact

    About seven years ago the newly minted Executive Director of Firefly Sisterhood, a new 501c3 in the Twin Cities, asked me to help her create a recognition moment to thank those who conceived and built the nucleus that brought Firefly Sisterhood to life. This special moment would coincide with the organization’s public launch into our

    February 2, 2021
  • Workplace Trends to Engage Now & Beyond the Crisis

    The last 11 months have brought the most significant broad-based disruption to all aspects of life in more than 100 years. Some have been in survival mode while others have pivoted and regained traction. But for the most part everyone has been in crisis mode. Maintaining a thriving work team in crisis mode indefinitely is

    January 20, 2021

A few of our clients

Medallion Lab
Created a multi-channel, multi-touch point trade show planning guide, messaging, and graphics that boosted ROI.
Created a multi-touch point, multi-channel communication plan to encourage participation in an employee engagement survey; results exceeded expectations.
EPS Buildings
Helped EPS create closer relationships with their dealers through more collaborative communication and problem solving; resulted in greater efficiencies and improved bottom lines for EPS and their dealers.
Developed a custom, branded engagement tool that provided clients a single source for their important financial, medical, and healthcare information and documents; created a personal linked between clients and their families to the financial services organization.
Westfields Hospital & Clinic
Helped leadership develop communication, recognition, and accountability practices that moved this Health Partners campus to the top spot for employee engagement and retention.
General Mills
Developed a metric-based recognition award system that resonates with deserving recipients and enables them to share their success without saying a word.
Created a client appreciation system that links each year’s unique thank you to the company’s key message and more closely connects ActiFi and their clients with a “buzz”.