Nurturing Clients

Business development - Closeup of hands holding seedling in a group

Improving the Client Experience

Business owners know acquiring a new customer can cost up to ten times more than keeping an existing client happy. Yet, many businesses often don’t invest in superior client experiences as a means to lowering the cost of profitable growth.

In order to build clients who are committed to you and will be your brand champions, you need to develop the programs and processes to nurture them along. Hillary’s has been building client appreciation and recognition programs for more than thirty years using a carefully designed system that delivers results for you and your clients.

Hillary’s is a master synthesizer at quickly developing solutions to engage clients and employees in meaningful and relevant ways. Hillary is the company “activator” leading her company to continually innovate, which in turn drives the marketplace. She has helped companies to succeed by creating distinctive, memorable impressions in the quest to create connections and build significant and lasting relationships. If you care about your people and keeping them close to you – engage with Hillary.

Anne Pryor
LinkedIn Strategist and Sales Trainer, Speaker

Read about a local manufacturing company that needed an injection of activity to refresh a stale company culture.

Investing in a superior client experience is an effective strategy for lowering the cost of profitable growth. New customer acquisition costs up to 10 times more than retaining customers.
  • Client appreciation programs
  • Brand or product launches
  • Tradeshow or event collateral and follow-up programs
  • Client product training
  • Creating and managing advisory boards

Step 1: Understand where you are and where you want to be—your current practices to nurture clients, including how you communicate, express appreciation, and support your business together.

Step 2: Develop a path to understand what is important to your clients.

Step 3: Guide the development and implementation of revising practices to align them with your clients’ priorities.

Step 4: Monitor, measure, and modify for continuous improvement.


  • Activities designed to strengthen relationships
  • Activities designed to reinforce skills/user training
  • Process and tools designed to create sustainable change
  • Process and tools designed to promote communication clarity
  • Process and tools designed to promote accountability clarity


  • Client Onboarding
  • Client Advisory Boards
  • Client Appreciation
  • Project Launch & Completion
  • Personal Lifecycle Milestones
  • Referral Thank You