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Bringing to Life a Brand that Inspires Conversation, Steers Engagement
- October 2, 2018
- Posted by: admin
- Category: Stakeholder Engagement
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Typical inquiry about bringing a brand to life: “We’re looking for a vendor of branded products to help us with our new logo.” But the experience I’m sharing with you is about a different approach—one that will make your future efforts to engage target audiences with your brand as effective as possible.
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Steer Clear of Epic Failures that Devalue Your Sentiments of Appreciation
- October 1, 2018
- Posted by: admin
- Category: Client Engagement, Employee Engagement
If you’re dreading your annual holiday recognition initiative or at the very least concerned about delivering a meaningful recognition experience to the people that matter most to your business (clients, employees, partners, board of directors, etc.), you’re not alone. Many of our clients initially contact us because of a previous failure. So here are some tips to avoid the snafus we see most often.
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The Dealer Dilemma: How to Improve the Client Experience from the Inside Out and Outside In
- August 2, 2018
- Posted by: admin
- Category: Customer Engagement
How a new client advisory board and improved internal communications are making a construction materials manufacturer for residential, agricultural, commercial, and cold storage facilities overcome issues limiting efficiency, productivity, and growth.
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Onboarding Actions Speak Louder than Words
- June 25, 2018
- Posted by: admin
- Category: Employee Engagement, New Employees, New Hires
Ah, Spring—the season of new beginnings, punctuated by graduation ceremonies designed to inspire scholastic achievers who are eager to share their knowledge with employers. But are their employers ready for them?
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Communicate Like You Mean it & Eliminate CRS
- May 25, 2018
- Posted by: admin
- Category: Employee Engagement
How many times have you heard or read something that you later have a difficult time recalling? It struck a chord at the time, but all the messages your overtaxed brain receives from multiple channels keep you from internalizing the main point(s). We are constantly processing, so we regularly experience CRS (can’t remember stuff).
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Aligning Client Experience with Brand Expectations
- April 2, 2018
- Posted by: admin
- Category: Client Experience, Customer Engagement, Customer Experience
Do your clients see what you want them to see? Or are you falling short in delivering the customer experience that your company’s values, voice, and brand convey? Aligning the customer experience with the brand’s promises is critical for credibility, trust, sales, and client retention. A case in point follows, courtesy of my daughter’s unfortunate experience.
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To Err is Human
- February 27, 2018
- Posted by: admin
- Category: Client Engagement, Customer Engagement
It’s highly likely that if you’ve been in business long enough, you’ll make a mistake that impacts a client. When it recently happened to my company, we handled it in a way that simply seemed right. But we learned a valuable lesson that I think you’ll not only appreciate, but also will be surprised by.
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To Heck with “Safety First”: Be Bold & Grow
- January 10, 2018
- Posted by: admin
- Category: Company Growth
Happy 2018! Don’t you just love the smell of a fresh start?! Swelling health club parking lots and vigorous pursuit of healthy eating confirm that human nature values improvement. Alas, good intentions are often overwhelmed by previous habits (But that’s another story!).
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Ending Silence
- November 28, 2017
- Posted by: admin
- Category: Employee Engagement
We are a “now” society, thanks to technology and apps that make us super efficient. The downside is that we are less patient, which can be a stumbling block in overcoming business challenges that require long-term solutions. One example near and dear to Hillary’s is transforming corporate culture. Unrealistic expectations about time and commitment can tempt organizations to leap over essential steps and totally undermine the process.
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I Felt the Burn – A Customer Experience Gone Wrong
- February 7, 2017
- Posted by: admin
- Category: Customer Engagement, People matter
I recently was on the receiving end of a customer engagement experience gone wrong. Hoping that my loss is your gain in wisdom you can use to make your client engagement experience remarkable