Internal Communication

National Food/Ingredient Analysis Service, Testing Lab


  • Help VP of sales turn around company’s 3-year losing trend.
  • Improve internal communication and transparency by sharing key company plans, objectives, and results with employees; help them understand how the work they do fits into the big picture to more deeply connect them to each other and the company.
  • Overcome owners’ resistance to change.


  • Developed company wide “Lunch Together Friday” to foster employee camaraderie.
  • Posted sales results weekly for greater transparency.
  • Weekly department meetings and monthly companywide meetings that encourage discussions about “wins” in either new revenue or new cost savings and how specific changes could create the next “win”.


  • Improves communication that helps all employees understand how their responsibilities fit into the larger picture.
  • Inspires employee ideas for cutting costs and generating revenue.
  • After 6 months of posting weekly revenues, weekly department meetings, and monthly companywide meetings, a front line shipping clerk asked why all label proofs were shipped overnight; new criteria were developed for overnight and less expensive ground delivery—a savings of $11,000 in a single quarter and $36,000 over the next 12 months.
  • The janitorial team asked about systematizing trash collection for recycling, which saved the company $1,000 per month.
  • Demonstrates value for developing a recognition strategy.

A well planned communication strategy that provides greater frequency and transparency improves the employee experience and reaps greater discretionary effort that delivers bottom line results.