Maureen Bausch | August 10 | Business Leaders Breakfast Forum

Maureen Bausch | August 10 | Business Leaders Breakfast Forum


August 10, 2018


7:30 am to 9:00 am


Lurie LLP, 2501 Wayzata Blvd.

Event Description

Super Bowl, more than a game, the penultimate sporting event putting the host city on a national stage. What does it take, in that environment, to build the brand that surrounds the event? Intentionally creating guest and volunteer experiences that will leave a mark.

Maureen Bausch is a visionary at bringing mission, brand and experience-centric moments to life for those experiencing them. She successfully used SBLII as a platform to tell the Minnesota story of the Bold North and leave a lasting legacy, creating an unforgettable guest experience by engaging local fans, businesses, and visitors through attention to even the smallest details. Every function of the SBLII team was aligned to the goal.

Join us and learn:

  • The importance of creating a mission and brand
  • How to create a meaningful guest experience
  • How to create volunteer engagement

Maureen Bausch

About the speaker

Maureen Bausch, has more than 25 years of experience creating and building brand awareness working as an executive for the Mall of America, Minnesota’s biggest tourism destination, and holds unmatched skills in marketing Minnesota to the world. Prior to joining the Minnesota Super Bowl Host Committee as Chief Executive Officer, Maureen had been with Mall of America since 1990, starting in public relations and moving up to Executive Vice President of Business Development. She was instrumental in building the mall into a national retail destination over the past 25 years. She has extensive experience in creating and building brand awareness, managing large-scale events, marketing and sales, media relations, and guest services, earning her a spot on Advertising Age’s Top 100 Marketers list.