Building Culture

In today’s world, organizations that differentiate themselves and outperform their peers have cultures that motivate, energize, and inspire people to go the extra mile. The strategies, actions, and communications initiated by company leaders nurture a culture that optimizes the employee and client experiences. Culture is a currency that fuels results today and tomorrow.

The power of culture reverberates on the bottom line through brand perception, employee productivity, and client commitment. How companies engage their entire constituency—employees, clients, suppliers, partners, the marketplace, and community—determines in large part their ability to grow and defend against competitive forces. Using the power of culture to grow, to defend or to inspire takes dedication to using culture building tools and techniques.

Communication is the most powerful tool by far for defining, creating, and nurturing culture. How information is shared throughout your organization—from the executive office to the entire management team and throughout the workforce—is integral to shaping culture. If you recognize the need for carefully planned initiatives that introduce and manage change and the benefits of building a strong senior leadership team, you embrace the most important tenets of shaping culture and strengthening the employee and client experiences.

Another simpler yet often overlooked example is the inward and outward appearance of a building. Without saying a word, it should convey to the workforce, visitors, and passersby who you are and how you want to be perceived.