Aligning Client Experience with Brand Expectations
- April 2, 2018
- Posted by: Hillary Feder
- Category: Customer Experience
Do your clients see what you want them to see? Or are you falling short in delivering the customer experience that your company’s values, voice, and brand convey? Aligning the customer experience with the brand’s promises is critical for credibility, trust, sales, and client retention. A case in point follows, courtesy of my daughter’s unfortunate experience.