Typical inquiry about bringing a brand to life: “We’re looking for a vendor of branded products to help us with our new logo.” But the experience I’m sharing with you is about a different approach—one that will make your future efforts to engage target audiences with your brand as effective as possible.
Insight #1: Collaborate with and trust seasoned professionals.…
If you’re dreading your annual holiday recognition initiative or at the very least concerned about delivering a meaningful recognition experience to the people that matter most to your business (clients, employees, partners, board of directors, etc.), you’re not alone. Many of our clients initially contact us because of a previous failure. So here are some tips to avoid the snafus…
Improving the Client Experience from the Inside Out and Outside In
How a new client advisory board and improved internal communications are making a construction materials manufacturer for residential, agricultural, commercial, and cold storage facilities overcome issues limiting efficiency, productivity, and growth.
One thing often leads to another. And that’s how a VP of Marketing’s email inquiry (on New Year’s…
Ah, Spring—the season of new beginnings, punctuated by graduation ceremonies designed to inspire scholastic achievers who are eager to share their knowledge with employers. But are their employers ready for them?
How does your organization make employees feel like they matter to your company and other employees? How do you unleash their exuberance and embrace their fresh perspective?
Think of…
How many times have you heard or read something that you later have a difficult time recalling? It struck a chord at the time, but all the messages your overtaxed brain receives from multiple channels keep you from internalizing the main point(s). We are constantly processing, so we regularly experience CRS (can’t remember stuff).
Let’s agree that:
good communication is…
Do your clients see what you want them to see? Or are you falling short in delivering the customer experience that your company’s values, voice, and brand convey? Aligning the customer experience with the brand’s promises is critical for credibility, trust, sales, and client retention. A case in point follows, courtesy of my daughter’s unfortunate experience.
When my daughter stayed…
It’s highly likely that if you’ve been in business long enough, you’ll make a mistake that impacts a client. When it recently happened to my company, we handled it in a way that simply seemed right. But we learned a valuable lesson that I think you’ll not only appreciate, but also will be surprised by.
Lesson Lived and Learned
Our…
Happy 2018! Don’t you just love the smell of a fresh start?! Swelling health club parking lots and vigorous pursuit of healthy eating confirm that human nature values improvement. Alas, good intentions are often overwhelmed by previous habits (But that’s another story!).
Business leaders, too, have already devoted much time determining their companies’ 2018 growth objectives and tactics for achieving…